Retail Health as a Force for Good

Grocery retailers are evolving into trusted health destinations by offering personalized nutrition, pharmacy services and credible guidance to support consumers’ overall well-being.

By: Krystal Register, MS, RDN, LDN, Vice President, Health & Well-being, FMI

Consumers are seeking personalized support on the path to health, and increasingly, they view food retailers and product suppliers as partners on their journey to better health and longevity.

Retailers build trust by providing nourishing food, wellness products, credible information and health-related services. Consumers are offered practical solutions, meaningful guidance, credible advice and services from registered dietitians and pharmacists, right at the grocery store.

For the past two years, we have been meeting with the Retail Health Initiative’s thought leaders, including many FMI members, at the Harvard Business School. Beginning in early 2023, key stakeholders from industry, academia, healthcare, data and technology gathered to collaborate, workshop, ideate and launch initiatives to shape the future of food, pharmacy, nutrition and technology around the concept of health-centered retail, or “retail health.”

Consumers are now walking in the front door of the grocery store, perhaps taking a GLP-1 medication, equipped with personal metabolic data from a wearable biometric tracking device or holding a healthy benefit card and a prescription from their healthcare provider to purchase specific foods.

The grocery store is well-positioned as a comprehensive health destination, delivering personalized solutions for health and well-being. Retailers and product suppliers are responding to consumer health needs and desires with innovation, inspiration, guidance, support, expert advice, engagement, technology solutions and incentives.

Retail Health Initiative and FMI - The Food Industry Association are excited to present a new collaborative white paper to share activities, insights and opportunities to shape the future of food, pharmacy, nutrition and technology.

The places where we shop are becoming the places where we heal, grow and thrive. This paper maps the opportunity and the urgency: Retail Health as a Force for Good.

Read the Report