U.S. Grocery Shopper Sentiment Index

The U.S. Grocery Shopper Sentiment Index tracks how Americans feel about grocery shopping. The index accounts for shoppers’ collective feelings and attitudes about grocery shopping and how they feel about their current primary store.

U.S. Grocery Shopper Trends

These charts highlight key research findings from our signature U.S. Grocery Shopper Trends report showing grocery shoppers' changing behaviors and trends.

Grocery Shopping Behaviors

Gain a deeper understanding of grocery shoppers’ changing habits and behaviors. 

How Are Shoppers Feeling Entering the New Year?

Jan 21, 2026
FMI’s January Grocery Shoppers Snapshot measured shopper sentiment about grocery prices and feelings of control over household expenses in the opening week of 2026....

Shoppers Turn the Page to 2026

Jan 5, 2026
FMI’s December Grocery Shoppers Snapshot measured overall expectations, as well as household finances and food prices in the year ahead. ...

From Concern to Control: How Are U.S Households Managing Grocery Costs?

Dec 18, 2025
FMI’s December Grocery Shoppers Snapshot measured sentiment about household finances and food prices and showed that more shoppers are turning to AI to find the best deals. ...

Grocery Shoppers’ Thoughts on Upcoming Holidays

Nov 20, 2025
Grocery shoppers are looking forward to the holidays, especially time with family, special meals and gift giving....

Grocery Shoppers Express a Mix of Uncertainty and Angst

Sep 19, 2025
FMI’s September Grocery Shopper Snapshot offers insights into shoppers' current mindset, which is a mix of uncertainty and angst....

Hey Kids! What's For Lunch?

Aug 28, 2025
Parents today face the challenge of balancing price-conscious grocery shopping with the desire to provide nutritious and enjoyable meals for their children. This dynamic shapes...

What Grocery Budgeting Habits Reveal About Today’s Shoppers

Jul 25, 2025
The night before I plan to go grocery shopping, I log into my primary store’s app and look at one aspect of every item I intend to buy: the price....

The Trivial Truth about Food and Fireworks on July 4

Jul 3, 2025
FMI hopes you have a safe, fun, and filling Fourth of July celebration. We hope you and your family enjoy safely celebrating this historic day with traditional fare and...

2025 Halftime Report

Jun 16, 2025
As a researcher, I sometimes feel like a sports commentator as I track consumer attitudes and habits. Since we're halfway through 2025, let's check in with consumer grocery...

Reflections From a Gen Zer

Jun 10, 2025
I've explored many grocery banners and channels in my young adulthood from hidden finds in my neighborhood corner market, to the co-op in my rural town, to the supermarket near my...

The Logic of Grocery Shopping Today

May 20, 2025
The insights professional in me knows from this year’s U.S. Grocery Shopper Trends report that consumers grocery shop to fulfill a range of needs....

Consumers Finding Ways to Celebrate

May 13, 2025
There is a lot to celebrate in Spring, and despite all the concerns consumers have been facing, shoppers find things to celebrate too. ...

Consumers Continue to Enjoy Grocery Shopping

May 9, 2025
You’ve probably heard, and may have personally felt, that consumer sentiment is currently low. However, there is one bright spot—consumers continue to enjoy grocery shopping. ...

The Shifting Minds of Grocery Shoppers

Apr 14, 2025
For the past few months, FMI has been tracking consumer sentiment on a variety of issues. Our latest Grocery Shopper Snapshot, fielded April 3-8, shows a shift in consumers....

Grocery Shopper Snapshot: How are Consumers Feeling?

Mar 7, 2025
As grocery prices rise and food concerns grow, shoppers are adapting in real-time. Almost eight out of 10 say they feel in control of their household expenditures on groceries....

How Grocery Shoppers View Truth

Feb 21, 2025
Each year, Merriam-Webster's word experts pick the word of the year—a term that is frequently and widely used in public discourse and across the media landscape. It will likely...

Cherishing Holiday Traditions

Dec 5, 2024
Preparing for major holidays often requires advanced planning, especially those involving more than just food and beverages, like costumes or gifts. In fact, 40% of shoppers start...

Is Bird the Word? A Look at Thanksgiving Mains

Oct 29, 2024
Two-thirds of Americans are planning to consume the traditional main course for their Thanksgiving feast. In place of, or alongside turkey, tables will also feature a variety of...

The Hispanic Shopper: A Look Inside Trends

Oct 2, 2024
For me, it's impossible to walk into a grocery store and not feel the pull of nostalgia when I see familiar products from my childhood — the spices, snacks, and ingredients...

Let's Tackle the Real Causes of Food Inflation to Feed American Families

Sep 11, 2024
While it has been encouraging to see inflation cool in recent months, it’s been equally frustrating that the current political dialogue has lacked an in-depth, meaningful...

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