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Tag along as we learn more about a day in the life of Shelly Asplin, MA, RDN, LMNT, LD, CDCES, who brings her medical nutrition therapy skills to her job as a Hy-Vee Dietitian. Shelly focuses on one-on-one nutrition counseling to help customers optimize and achieve their health goals, right at the grocery store.

In its 76th year, The Food Retailing Industry Speaks 2025 looks at how the food industry, through its evolution into a modern grocery experience, is conditioning itself for growth. From maneuvering through an uncertain macro environment to investing in shopping experiences that deliver value, the food industry continues to advance.

Shoppers value health, entertainment, exploration, and convenience, and often justify their purchases through these frames. Learn what eating well means to shoppers.

Hy-Vee's Stacey Loftus shares what a day in her life looks like as she balances family commitments while supervising ecommerce operations from a health and well-being perspective.