Retailers are integrating food, wellness products, expert advice and health services to personalize consumer health journeys and support behavior change.
By: Krystal Register, MS, RDN, LDN, Vice President, Health & Well-being, FMI
The concept of “retail health” presents a growing opportunity for the food industry, as spotlighted in this new FMI video. Retail health positions the grocery store as a true destination for health by providing access to nourishing food, wellness products, credible advice, digital tools and health-related services from pharmacy and nutrition experts to support overall health.
Stacy Bates, MS, RDN, CDE, director, wellness nutrition strategy, H-E-B says it best: “We have the perfect culmination of the right expertise and resources to truly personally solution health in a really powerful and meaningful way.”
This video includes testimony from five industry leaders who share their passion and commitment to reaching customers, right where they are, shopping in the store or online. In addition to Stacy, hear from Stephen Jennings, health partnerships & stakeholder engagement, Ahold Delhaize USA; Stephanie K. Goodwin, PhD, MPH, RD, director, food and agriculture policy; Danone North America; Mandy Katz, MS, RD, CSP, LDN, director of healthy living, Giant Food; and Jessica Smith, PhD, director, scientific affairs, WK Kellogg Co.
Each featured leader speaks to personalizing the consumer journey while prioritizing health. Shoppers are now walking in the front door of the grocery store, perhaps taking a GLP-1 medication, or equipped with personal metabolic data from a wearable tracking device, or with a healthy benefit card and a prescription from their healthcare provider for specific foods at the grocery store. Retailers are ready to engage, helping shoppers find items to meet specific needs, build healthy, affordable meals and meet with them to empower behavior change and track success. This growing opportunity to integrate food and product offerings with healthcare services and guidance is incredibly exciting!
This video is sure to inspire the future of retail health:
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