Advancing the Power of Frozen for Manufacturers and Retailers

A Look into Frozen IQ 2024

By: Rick Stein, Vice President, Fresh Foods, FMI

In the dynamic landscape of food retail, the frozen foods department holds a crucial place. As consumer preferences shift and technology advances, retailers must continuously adapt their strategies to meet the evolving demands of shoppers. Understanding this need for adaptation, FMI has joined forces with the American Frozen Food Institute (AFFI) to host Frozen IQ from June 3-5, 2024, at the Worthington Renaissance in Fort Worth, Texas.

Frozen IQ isn't just another industry event—it's a tailored experience designed for leaders in the frozen food sector. CEOs, operations experts, sales professionals, managers, food safety specialists and those in research and development will find this event invaluable. More than just a conference, Frozen IQ offers a platform for unparalleled education, thought leadership and networking.

So, why is this event essential for food retailers, particularly those managing frozen food departments? Let's delve into the reasons.

Shopper's Evolving Value Matrix

First and foremost, understanding the modern shopper's evolving value matrix is crucial for success. Today's consumers are more health-conscious, environmentally aware and time-strapped than ever before. This means they are looking for frozen food options that align with their values — whether it's sustainable sourcing, clean ingredients or convenience without compromising quality. All the factors above make frozen foods relevant to our family and why they are in our weekly grocery basket. As food retailers consider their frozen foods departments' strategy, it's important to keep in mind the shoppers' evolving value matrix. Be sure to showcase and educate shoppers about these attributes and share how frozen foods can support their household needs. Dive into more details in the Power of Frozen at Retail 2023, a joint research effort between FMI and AFFI.

At Frozen IQ, industry leaders will discuss these changing preferences and provide insights into how retailers can align their offerings with what consumers want. From innovative packaging solutions to new cooking technologies, attendees will gain a deeper understanding of how to cater to the diverse needs of today's shoppers.

Transformative Insights for Retailers

Frozen IQ isn't just about discussing trends — it's about actionable insights. Retailers, including category managers of frozen foods and beyond, will benefit from sessions focused on operational efficiency, sales strategies, food safety advancements and the latest in research and development.

These insights are not just theoretical, they are practical solutions that retailers can implement to enhance their frozen food departments. Whether it's optimizing supply chains, improving in-store merchandising or launching new product lines, Frozen IQ equips attendees with the tools they need to drive growth and success.

Networking Opportunities

Finally, Frozen IQ offers unparalleled networking opportunities. An intimate event that's easy to connect with peers, industry experts and potential partners is invaluable in today's competitive market. Attendees can forge new relationships, share experiences and collaborate on innovative ideas that can shape the future of frozen foods retailing.

As food retailers consider their strategies for the frozen foods department, attending Frozen IQ 2024 is a must. This event, tailored for industry leaders, offers a wealth of knowledge, actionable insights and networking possibilities. By staying ahead of the curve and understanding the evolving value matrix of shoppers, retailers can position themselves for success in the dynamic world of frozen foods.

Don't miss this transformative event!

Visit Frozen IQ      Download the Power of Frozen at Retail 2023