By: Dan Ratner, Senior Director, Membership, FMI
Five years in, Supermarket Employee Day has become a simple but powerful reminder to pause, say thank you and give a high five to the grocery teams who show up every day for their communities.
Five years ago, the food industry set aside a day to recognize something that often goes unsaid. Grocery employees make daily life possible for millions of families. Sunday, February 22, 2026, marks the fifth anniversary of Supermarket Employee Day, making this year the perfect time for retailers to plan meaningful celebrations.
Since its establishment in 2021, Supermarket Employee Day has grown into a shared industry moment. Each year on February 22, retailers, wholesalers and partners pause to express appreciation for the people who keep stores open, shelves stocked and communities served. Five years in, the message is clear. Recognition matters, and consistency matters just as much.
The 2026 theme, Time to High Five, brings a sense of energy and simplicity to the celebration. The high five is universally understood. It is quick, positive, and inclusive. Historically, it has symbolized encouragement, teamwork and shared success. That makes it a fitting gesture for grocery teams whose work depends on collaboration across departments and shifts, day after day.
For retailers, this fifth anniversary is an opportunity to elevate participation without overcomplicating execution. A high five can be literal, symbolic, or both. Some stores may encourage leaders to walk the floor and personally thank employees. Others may invite customers to share words of appreciation or participate in a visible show of support. Even small moments of recognition can leave a lasting impression when they feel genuine.
Planning ahead helps ensure February 22 feels intentional rather than last-minute. Retailers can use the milestone year to involve store managers, department leaders and communications teams early. Internal messages, simple signage and social posts can all reinforce the same idea. It is time to recognize the people who support grocery operations, every shift and in every community.
Supermarket Employee Day also reflects the industry's overall strength. Five years of continued participation show a shared commitment to acknowledging frontline teams. Grocery employees have remained a constant presence through change, growth and challenge. That reliability deserves recognition, not just once, but year after year.
As February approaches, retailers are encouraged to explore available planning tools and celebration ideas. Resources are designed to be flexible so organizations of all sizes can participate in ways that fit their culture and operations.
February 22, 2026 is more than a date on the calendar. It is the fifth anniversary. It is a chance to pause. Most importantly, it is time to high-five the people who keep communities fed and connected.
To get started, visit the Supermarket Employee Day resources page for planning tools, ideas, and downloadable materials.
Retailers can also order recognition items from the store to support in-store celebrations and team engagement. Visit the Supermarket Employee Day Store today!
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