The FMI Retail Media Master Certificate provides an opportunity to align cross-departmental teams and drive retail media success.
By: Carol Abel, Vice President, Education, FMI
Retail media has moved from a specialized function to a shared responsibility across grocery organizations. Marketing 
teams manage onsite and offsite placements. Category managers navigate funded promotions tied to retail media assets. Ecommerce teams activate campaigns across platforms. Suppliers and retailers collaborate more closely than ever. Yet understanding of how retail media works often varies widely by role.
The FMI Master Retail Media Certificate, in partnership with Inmar Intelligence, was created to close that gap. Designed as a free, on-demand learning experience, the certificate gives grocery professionals a clear and practical foundation in retail media networks. Content is drawn from FMI playbooks and industry webinar discussions, grounding the learning in real-world grocery applications rather than theory.
The program is intentionally efficient. It comprises six focused modules that cover the essential components of retail media in the grocery sector. In under three hours, participants can develop a strong working knowledge of retail media fundamentals, enabling them to confidently engage in planning discussions, understand how promotions and media assets connect, and collaborate more effectively across teams.
The six modules include:
- The Power of Retail Data
- Master Offsite Retail Media
- Mastering Onsite Retail Media
- Mastering Social Retail Media
- Mastering In-Store Retail Media
- Retail Media as a Strategic Growth Platform
One of the most valuable aspects of this course is flexibility. Participants do not need to complete every course or earn the certificate to gain value. Courses can be taken in any order, allowing learners to focus on what matters most to their role. Managers can recommend specific courses to their teams. New hires can utilize the program for onboarding purposes. Experienced professionals can strengthen gaps or explore adjacent areas.
For retail organizations, the value is alignment. Teams across marketing, category management, ecommerce, and promotions gain a shared vocabulary and framework for retail media. Conversations become more productive. Training becomes scalable without requiring custom curriculum development.
For suppliers and brands, the certificate provides insight into how grocery retailers approach and manage retail media programs, facilitating better collaboration and informed investment decisions.
Retail media will continue to shape how retailers and suppliers connect with shoppers. With six modules and less than three hours of time, FMI’s Retail Media Master Certificate provides a practical and accessible way to master the basics of retail media.
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