FMI Welcomes the Appointment of Geoff Freeman to lead the Grocery Manufacturers Association

ARLINGTON, VA - Food Marketing Institute (FMI) President and CEO Leslie G. Sarasin offered the following comments today on the appointment of Geoff Freeman to lead the Grocery Manufacturers Association:

“Our evolving grocery business requires the visionary leadership of individuals who can create unique experiences for the consumer, and the appointment of Geoff Freeman to lead the Grocery Manufacturers Association supports this commitment among our industry’s national brands. While serving the gaming and travel industries, Geoff’s track record of paying attention to consumers’ perceptions and their desire for personal connection to the products they purchase will prove invaluable as he assumes leadership of GMA. I look forward to working closely with Geoff as we collaborate on behalf of our respective members to deliver results for the grocery and food retail supply chain.”

About FMI

As the food industry association, FMI works with and on behalf of the entire industry to advance a safer, healthier and more efficient consumer food supply chain. FMI brings together a wide range of members across the value chain — from retailers that sell to consumers, to producers that supply food and other products, as well as the wide variety of companies providing critical services — to amplify the collective work of the industry. www.FMI.org