Matrix Group and FMI Release New Animated Video on the Industry Profit Margin as Part of FMI’s Supermarket Fact Series

Feb 14, 2014
FEBRUARY 14, 2014 – ARLINGTON, VA – Food Marketing Institute (FMI) and Matrix Group, a digital agency specializing in web design, development and e-marketing in the Washington D.C. area, announce the release of a new animated video as part of the trade association’s “Supermarket Fact Video Series.”  

Through infographics and animation, the latest video illustrates why supermarkets have experienced a one percent net profit margin consistently over the last 30 years compared to other industries.

Watch the profit margin video: https://www.youtube.com/watch?v=fnolVDrXPSg  

As the voice of the food retail industry, FMI continues to invest in research that maps the changing food retail landscape and identifies new ways of presenting the trends in its vast library. The supermarket facts video series, resulting from the creative collaboration between FMI and Matrix Group, brings to life these major industry trends. The first video in the series examined the number of times customers go grocery shopping each week.

View more supermarket facts at www.fmi.org/supermarketfacts 

About FMI

As the food industry association, FMI works with and on behalf of the entire industry to advance a safer, healthier and more efficient consumer food supply chain. FMI brings together a wide range of members across the value chain — from retailers that sell to consumers, to producers that supply food and other products, as well as the wide variety of companies providing critical services — to amplify the collective work of the industry. www.FMI.org