FMI Statement on Healthy, Hunger-Free Kids Act

ARLINGTON, VA — July 19, 2010 — The Food Marketing Institute (FMI) sent letters today to Senate Majority Leader Harry Reid and Senate Minority Leader Mitch McConnell about the Healthy, Hunger-Free Kids Act (S. 3307). FMI released the following statement from Jennifer Hatcher, senior vice president of government and public affairs on the behalf of supermarkets:

"Final passage of the Healthy Hunger-Free Kids Act (S. 3307) is a top priority for the Food Marketing Institute and our nation’s supermarkets this Congress. It is critical to lay the groundwork for a smooth transition for Women, Infants, and Children (WIC) customers to use an electronic benefit transfer (EBT) for their transactions. It will increase efficiency and reduce participant stigma associated with the use of paper coupons. Supermarkets are proud to provide access to healthy food choices and want to provide an efficient and modernized checkout experience for WIC mothers who shop in our stores. We encourage the Senate to begin consideration of the Healthy Hunger-Free Kids Act.

About FMI

As the food industry association, FMI works with and on behalf of the entire industry to advance a safer, healthier and more efficient consumer food supply chain. FMI brings together a wide range of members across the value chain — from retailers that sell to consumers, to producers that supply food and other products, as well as the wide variety of companies providing critical services — to amplify the collective work of the industry. www.FMI.org