Jan 27, 2003
WASHINGTON, DC – January 27, 2003 – Biometric payments leader BioPay, LLC and the Food Marketing Institute (FMI) have come together to bring attendees of MARKETECHNICS® 2003 the power to make purchases with a biometric on the show floor – no cash, checks or credit cards are needed. The BioBucks™ program will debut on February 23, in Dallas, Texas, and give tradeshow attendees a hands-on experience paying for purchases with the tip of their finger. BioBucks uses market-leading biometric payment technology developed by BioPay.

How BioBucks Works

Show attendees can register in the BioBucks program by "swiping" their tradeshow badge through one of the BioBucks readers at an enrollment station during registration or on the show floor. At the same time, the attendee registers their two index fingers. Once registered, the attendee will receive "free" money to be spent at vendors on the show floor displaying the BioBucks logo. Vendors will be offering beverages, ice cream, snacks and other items.

To make a purchase, the tradeshow attendee places their finger on the scanning device, confirms their purchase amount and walks away with their purchase. Funds are securely debited from the attendee’s account.

The BioBucks program will also be used at The FMI Show, FMI’s annual conference to be held May 4-6, at McCormick Place in Chicago.

The Food Marketing Institute's MARKETECHNICS® trade event focuses on the world of technological products and services specific to the retail/wholesale community. This event features hundreds of exhibits, cutting-edge educational workshops, networking activities and specialized tours. MARKETECHNICS 2003 will be held at the Dallas Convention Center, February 23-25, 2003. For more information on MARKETECHNICS, please the show Web site at www.marketechnics.com.