Origins:
Since 2018, The Fresh Market has proudly partnered with Feeding America® to help fight hunger in local communities. Each year, we host two register Round Up campaigns: one in September for Hunger Action Month and another during November and December for the holiday season. During these events, guests are invited to round up their purchases at checkout to support hunger relief. Ninety percent of the funds raised at each store go directly to that store’s local Feeding America food bank partner, while the remaining ten percent supports Feeding America’s national efforts.
Contribution:
On all of our Round Ups, the funds collected by a store, 90% of it directly benefits that store’s local Feeding America food bank partner. The remaining 10% goes to Feeding America.
Objectives:
To raise awareness of food insecurity and to empower guests and team members to take meaningful action to help end hunger in our local communities.
Impact:
In 2024, TFM raised $160,407 = more than 1.6 million meals* during Hunger Action Month and an additional $183,079 from November to December. Additionally, The Fresh Market's 170+ stores donated 3,118,861 pounds of food to Feeding America partnered agencies throughout 2024.
Quote:
“At The Fresh Market, we understand the impact a meal can make. That’s why we believe it is our responsibility to support our local communities and help increase access to food for those who need it. We are proud to partner with Feeding America and support their mission to End Hunger.” - Brian Johnson, CEO
Support Statement:
“We deeply appreciate our partnership with The Fresh Market,” said Lauren Biedron, Senior Vice President of Corporate Partnerships at Feeding America. "Not only do they care deeply about our mission, acting as ambassadors during our annual Hunger Action Month campaign, but they also support the Feeding America network year-round. Hunger is a challenge we can overcome together, and their continued partnership is critical as they expand to new communities.”
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