Trends in Mass-Market Floral

Description:

Mass-market floral departments make an important and increasing contribution to both individual store and overall chain performance. Beyond the numbers, floral offerings help retailers engage with customers at an emotional level with beautiful, multisensory products that connect shoppers to their loved ones and friends.

The research findings documented in this report provide a comprehensive industry snapshot of today’s mass-market floral retail business. These findings are:

• Recent. Our survey was fielded in 2015 and the findings analyzed this year. The last time similar data was collected was in 2003, and much has changed in the industry since then.
• Reflective of today’s industry. Respondents to our survey represent nearly 15,000 stores and nearly $3 billion in floral product sales, including chains, independents, clubs and other mass marketers, as well as wholesalers.
• Relevant to the entire mass-market floral supply chain, from growers to retailers, as well as intermediates and service providers along the way.

This report outlines a number of business growth opportunities for our supply chain. Equally important, learnings here will help you focus and grow your mass-market floral business for the future.