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Private Brand Management--A Shopper-Centric Approach
Wisner Marketing in collaboration with IRI, CPR and WWA
Format:
Digital
Member - $0.00
Non-Member - $250.00
Description:
This project, developed and managed for FMI by Wisner Marketing, provides a roadmap for FMI retailer and wholesaler members to maximize the value of their private brands within the context of a shopper-centric approach. It moves well beyond the shortcomings of traditional category management by finally recognizing the important and unique contributions provided by private brands and and prioritizes shoppers ahead of categories.
Product Details:
| Product ID: | 1000164 |
|---|---|
| Publication Year: | 2020 |
| Pages, Size, or Length: | 112 pages |
Mega Menu
Industry Topics address your specific area of expertise with resources, reports, events and more.
Our Research covers consumer behavior and retail operation benchmarks so you can make informed business decisions.
Events and Education including online and in-person help you advance your food retail career.
Food Safety training, resources and guidance that help you create a company food safety culture.
Government Affairs work — federal and state — on the latest food industry policy, regulatory and legislative issues.
Get Involved. From industry awards to newsletters and committees, these resources help you take advantage of your membership.
Best practices, guidance documents, infographics, signage and more for the food industry on the COVID-19 pandemic.
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