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Private Brand Management--A Shopper-Centric Approach

Wisner Marketing in collaboration with IRI, CPR and WWA

Format:
Digital

Member - $0.00

Non-Member - $250.00

Description:

This project, developed and managed for FMI by Wisner Marketing, provides a roadmap for FMI retailer and wholesaler members to maximize the value of their private brands within the context of a shopper-centric approach. It moves well beyond the shortcomings of traditional category management by finally recognizing the important and unique contributions provided by private brands and and prioritizes shoppers ahead of categories.

Product Details:

Product ID:	1000164
Publication Year:	2020
Pages, Size, or Length:	112 pages

2345 Crystal Drive, Suite 800, Arlington, VA 22202 | phone: 202-452-8444 | fax: 202-429-4519

Website design by Matrix Group International, Inc. ®

Sign Up for the

FREE daily briefing on top stories in food retailing.

fmi-icon-frozen-goods
fmi-icon-workforce
fmi-icon-certificate
fmi-icon-pharmacy
fmi-icon-food-safety
fmi-icon-asset-protection
fmi-icon-education force-icon-3
fmi-icon-research
fmi-icon-government-affairs
fmi-icon-get-involved
fmi-icon-industry-topic force-icon-3
fmi-icon-labeling
fmi-icon-corporate-social-responsibility
fmi-icon-payments
fmi-icon-crisis-management
fmi-icon-private-brands
fmi-icon-food-assistance
fmi-icon-supplier-diversity
fmi-icon-fresh-foods
fmi-icon-supply-chain
fmi-icon-general-merchandise
fmi-icon-technology
fmi-icon-health-wellness
fmi-icon-total-store-collaboration
fmi-icon-Health-Reform
fmi-icon-wage-labor
fmi-icon-independent-operator
fmi-icon-wholesaler-topic
fmi-icon-newsroom force-icon-3
fmi-icon-tax-reform
fmi-icon-about_icon force-icon-4
fmi-icon-about_icon
fmi-icon-cart
fmi-icon-blog_icon force-icon-5
fmi-icon-cart
fmi-icon-Communications
fmi-icon-omnichannel
fmi-icon-biotechnology-topic

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Count

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Query

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1 call
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0.016

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1 call
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1 call
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1 call
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1 call
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0.003

1 call
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1 call
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1 call
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0.002

1 call
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0.002

1 call
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0.002

1 call
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0.002

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0.002

1 call
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1 call
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0.002

1 call
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1 call
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INSERT INTO `PageRequest` SET `mxxCreated`='2025-12-26 08:03:48',`mxxCreatedBy`=NULL, `PageRequestId`=0xF5696600000070, `path`='forms/store/ProductFormPublic/private-brands-management-shopper-centric-approach', `formName`='fmiam_ProductFormPublic', `site`='www', `clientAcronym`='FMI', `pid`='3292233', `requestNum`='5', `pageDictSize`=NULL, `objectId`=NULL, `templateMethod`=NULL, `growth`=NULL, `server`='www.fmiam.maxx.matrixdev.net', `dbThreadId`='493012', `startTime`='2025-12-26 08:03:48', `sessionId`=0x1E3B16365828B365, `userId`=0x0, `userName`='public', `result`=NULL, `sqltime`=NULL, `timeTaken`=NULL, `dictSize`=NULL, `fields`='{}', `clientIPAddr`='216.73.216.150'

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SELECT DISTINCT hex(`MailingList`.`MailingListId`) AS `MailingListId`, `MailingList`.`name`, `MailingList`.`shortName`, `MailingList`.`description`, `MailingList`.`shortDescription`, `MailingList`.`joinRule`, `MailingList`.`postRule`, `MailingList`.`deleted`, `MailingList`.`password`, `MailingList`.`welcomeText`, `MailingList`.`goodbyeText`, `MailingList`.`messageFooter`, `MailingList`.`replyDesination`, `MailingList`.`replyDesinationEmail`, `MailingList`.`maxEmailSizeKB`, `MailingList`.`moderated`, `MailingList`.`listVolume`, `MailingList`.`accessRules`, `MailingList`.`dynamic`, `MailingList`.`criteria`, `MailingList`.`ignoreDontEmail`, `MailingList`.`criteriaDict`, `MailingList`.`staffPostingOnly`, `MailingList`.`prepend`, `MailingList`.`criteriaName`, `MailingList`.`showOnMemberParticipationReport`, `MailingList`.`showParticipationOnIndividualView`, `MailingList`.`availableToCMS`, `MailingList`.`numberExcludedByDontEmail`, `MailingList`.`numberExcludedByCriteria`, `MailingList`.`numberIncludedByCriteria`, `MailingList`.`numberSubscribedAsDigest`, `MailingList`.`hasMailingList`, `MailingList`.`numberExcludedByNonMembership`, `MailingList`.`numberExcludedForNoEmail`, `MailingList`.`mailChimpListId`, `MailingList`.`showNewsletterMemberParticipationReport`, `MailingList`.`hourlySync`, `MailingList`.`prettyName`, `MailingList`.`frequency`, `MailingList`.`grouping`, `MailingList`.`campaignMonitorListId` FROM (ProductPrice, MailingList, MailingList2ProductPrice) WHERE (0x64779E00000CB2=`ProductPrice`.`ProductPriceId` AND `ProductPrice`.`ProductPriceId`=`MailingList2ProductPrice`.`ProductPriceId` AND `MailingList2ProductPrice`.`MailingListId`=`MailingList`.`MailingListId`) ORDER BY `MailingList`.`name`

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SELECT DISTINCT hex(`SpecialOffer`.`SpecialOfferId`) AS `SpecialOfferId`, `SpecialOffer`.`discount`, `SpecialOffer`.`expires`, `SpecialOffer`.`month`, `SpecialOffer`.`description` FROM (ProductPrice, SpecialOffer, ProductPrice2SpecialOffer) WHERE (0x64779E00000CB2=`ProductPrice`.`ProductPriceId` AND `ProductPrice`.`ProductPriceId`=`ProductPrice2SpecialOffer`.`ProductPriceId` AND `ProductPrice2SpecialOffer`.`SpecialOfferId`=`SpecialOffer`.`SpecialOfferId`)

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SELECT DISTINCT hex(`Individual`.`IndividualId`) AS `IndividualId`, `Individual`.`EthnicityId`, `Individual`.`firstName`, `Individual`.`lastName`, `Individual`.`prefix`, `Individual`.`suffix`, `Individual`.`title`, `Individual`.`mxxUpdatedBy`, `Individual`.`enteredBy`, `Individual`.`gender`, `Individual`.`SalaryId`, `Individual`.`ssn`, `Individual`.`middleInitial`, `Individual`.`email`, `Individual`.`alternateEmail`, `Individual`.`emailFromThirdPartyId`, `Individual`.`mxxUpdated`, `Individual`.`fax`, `Individual`.`homePhone`, `Individual`.`workPhone`, `Individual`.`secondaryPhone`, `Individual`.`mobilePhone`, `Individual`.`pager`, `Individual`.`IndividualTypeId`, `Individual`.`paidDues`, hex(`Individual`.`VotingId`) AS `VotingId`, `Individual`.`aliases`, `Individual`.`personalStatus`, `Individual`.`salutation`, `Individual`.`homeFax`, `Individual`.`visionsId`, `Individual`.`emailSent`, `Individual`.`personalBackground`, `Individual`.`isTrainer`, `Individual`.`dontEmail`, `Individual`.`preferredMethodOfComm`, `Individual`.`mxxCreated`, `Individual`.`jobLevel`, `Individual`.`publishInDirectory`, `Individual`.`individualNum`, `Individual`.`birthDay`, `Individual`.`ageGroup`, `Individual`.`degreeLevel`, `Individual`.`maritalStatus`, `Individual`.`designations`, `Individual`.`yearJoined`, `Individual`.`otherJobFunction`, `Individual`.`numberOfChildren`, `Individual`.`namesOfChildren`, `Individual`.`groupAffiliations`, `Individual`.`schoolAttended`, `Individual`.`SACompanyName`, `Individual`.`preferredEmailType`, `Individual`.`recordOrigin`, `Individual`.`source`, `Individual`.`sourceOther`, `Individual`.`dontSnailmail`, `Individual`.`prospectStatus`, `Individual`.`canSpamSet`, hex(`Individual`.`mxxCreatedBy`) AS `mxxCreatedBy`, `Individual`.`criticalNotes`, `Individual`.`originalemail`, `Individual`.`congresspersonFor`, `Individual`.`congressParty`, `Individual`.`staffLevel`, `Individual`.`mailChimpMergeCache`, `Individual`.`createdOnWWW`, `Individual`.`lastCheckedNotifications`, `Individual`.`doNotEmailFromSharpspring`, `Individual`.`SAIsBoard`, `Individual`.`delinquentSince`, `Individual`.`isMergeProtected` FROM (User, Individual) WHERE `Individual`.`userId`=`User`.`UserId` AND `User`.`UserId`=0x3E9DC000000236 ORDER BY `Individual`.`lastName`, `Individual`.`firstName`, `Individual`.`middleInitial`

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SELECT DISTINCT hex(`Committee`.`CommitteeId`) AS `CommitteeId`, `Committee`.`description`, `Committee`.`startDate`, `Committee`.`endDate`, `Committee`.`status`, `Committee`.`deleted`, `Committee`.`type`, `Committee`.`category`, `Committee`.`name`, `Committee`.`reportsTo`, `Committee`.`lifespan`, `Committee`.`hidden`, `Committee`.`showParticipationOnIndividualView`, `Committee`.`showOnMemberParticipationreport`, `Committee`.`recordOrigin`, `Committee`.`isBoard`, `Committee`.`myCommitteeNotes`, `Committee`.`inceptionYear`, `Committee`.`notes` FROM (MailingList, Committee) WHERE `MailingList`.`CommitteeId`=`Committee`.`CommitteeId` AND `MailingList`.`MailingListId`=0xF5696600000080 ORDER BY `Committee`.`category`, `Committee`.`name`

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SELECT DISTINCT hex(`SpecialOffer`.`SpecialOfferId`) AS `SpecialOfferId`, `SpecialOffer`.`discount`, `SpecialOffer`.`expires`, `SpecialOffer`.`month`, `SpecialOffer`.`description` FROM (ProductPrice, SpecialOffer, ProductPrice2SpecialOffer) WHERE (0x64779E00000CB1=`ProductPrice`.`ProductPriceId` AND `ProductPrice`.`ProductPriceId`=`ProductPrice2SpecialOffer`.`ProductPriceId` AND `ProductPrice2SpecialOffer`.`SpecialOfferId`=`SpecialOffer`.`SpecialOfferId`)

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SELECT DISTINCT hex(`ProductRelation`.`ProductRelationId`) AS `ProductRelationId` FROM (Product, ProductRelation) WHERE `ProductRelation`.`ParentProductId`=`Product`.`ProductId` AND `Product`.`ProductId`=0x64779E00000CB0

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SELECT DISTINCT hex(`MailingList`.`MailingListId`) AS `MailingListId`, `MailingList`.`name`, `MailingList`.`shortName`, `MailingList`.`description`, `MailingList`.`shortDescription`, `MailingList`.`joinRule`, `MailingList`.`postRule`, `MailingList`.`deleted`, `MailingList`.`password`, `MailingList`.`welcomeText`, `MailingList`.`goodbyeText`, `MailingList`.`messageFooter`, `MailingList`.`replyDesination`, `MailingList`.`replyDesinationEmail`, `MailingList`.`maxEmailSizeKB`, `MailingList`.`moderated`, `MailingList`.`listVolume`, `MailingList`.`accessRules`, `MailingList`.`dynamic`, `MailingList`.`criteria`, `MailingList`.`ignoreDontEmail`, `MailingList`.`criteriaDict`, `MailingList`.`staffPostingOnly`, `MailingList`.`prepend`, `MailingList`.`criteriaName`, `MailingList`.`showOnMemberParticipationReport`, `MailingList`.`showParticipationOnIndividualView`, `MailingList`.`availableToCMS`, `MailingList`.`numberExcludedByDontEmail`, `MailingList`.`numberExcludedByCriteria`, `MailingList`.`numberIncludedByCriteria`, `MailingList`.`numberSubscribedAsDigest`, `MailingList`.`hasMailingList`, `MailingList`.`numberExcludedByNonMembership`, `MailingList`.`numberExcludedForNoEmail`, `MailingList`.`mailChimpListId`, `MailingList`.`showNewsletterMemberParticipationReport`, `MailingList`.`hourlySync`, `MailingList`.`prettyName`, `MailingList`.`frequency`, `MailingList`.`grouping`, `MailingList`.`campaignMonitorListId` FROM (Product, MailingList, Product2MailingList) WHERE (0x64779E00000CB0=`Product`.`ProductId` AND `Product`.`ProductId`=`Product2MailingList`.`ProductId` AND `Product2MailingList`.`MailingListId`=`MailingList`.`MailingListId`) ORDER BY `MailingList`.`name`

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SELECT DISTINCT hex(`Product`.`ProductId`) AS `ProductId`, `Product`.`name`, `Product`.`ProductTypeId`, `Product`.`govRelations`, `Product`.`training`, `Product`.`laborRelations`, `Product`.`MembersOnlyId`, `Product`.`description`, `Product`.`size`, `Product`.`weight`, `Product`.`year`, `Product`.`memberPrice`, `Product`.`nonMemberPrice`, `Product`.`bookStorePrice`, `Product`.`governmentPrice`, `Product`.`retiredPrice`, `Product`.`uploadCover`, `Product`.`imageAltTag`, `Product`.`fullDocument`, `Product`.`fileType`, `Product`.`fileSize`, `Product`.`submitted`, `Product`.`toc`, `Product`.`productNumber`, `Product`.`electronic`, `Product`.`print`, `Product`.`language`, `Product`.`coverSize`, `Product`.`tocSize`, `Product`.`vendorId`, `Product`.`department`, `Product`.`productionNotes`, `Product`.`shipType`, `Product`.`executiveSummary`, `Product`.`TASCOId`, `Product`.`author`, `Product`.`shortDescription`, `Product`.`miniImageAltTag`, `Product`.`isFeature`, `Product`.`miniImage`, `Product`.`isTaxable`, `Product`.`WebSiteDirectory`, `Product`.`WebSiteExpirationDuration`, `Product`.`WebSiteDirectoryURL`, `Product`.`WebSiteExpirationDate`, `Product`.`expirationDuration`, `Product`.`activationStatus`, `Product`.`orderindex`, `Product`.`mxxCreated`, `Product`.`mxxUpdated`, `Product`.`recordOrigin`, `Product`.`slug`, `Product`.`specialNotes`, `Product`.`campaignCode`, `Product`.`originalImage`, `Product`.`publishStartDate`, `Product`.`publishEndDate`, `Product`.`imageOverlayText`, `Product`.`embedCode`, `Product`.`featuredExpirationDate`, `Product`.`externalContentLink` FROM (Product) WHERE `Product`.`ProductId`=0x64779E00000CB0 ORDER BY `Product`.`name`

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UPDATE `PageRequest` SET `mxxUpdated`='2025-12-26 08:03:48',`mxxUpdatedBy`=NULL, `PageRequestId`=0xF5696600000056, `path`='forms/store/ProductFormPublic/asset-protection-2025', `formName`='fmiam_ProductFormPublic', `site`='www', `clientAcronym`='FMI', `pid`='3292233', `requestNum`='4', `growth`='3248', `server`='www.fmiam.maxx.matrixdev.net', `dbThreadId`='493012', `startTime`='2025-12-26 08:03:46', `sessionId`=0x778E2B0A89534530, `userId`=0x0, `userName`='public', `result`='0', `sqltime`='0.09319829940795898', `timeTaken`='112', `dictSize`='716', `fields`='{}', `clientIPAddr`='216.73.216.150' WHERE `PageRequestId`=0xF5696600000056

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