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Private Brands at the Digital Crossroads 2026: A Call to Lead in Omnichannel Grocery Retail

FMI and Deloitte

Format:
Digital

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Description:

The grocery retail industry in the United States is undergoing a radical reinvention. On one axis lies the seismic shift toward ecommerce, driven by evolving consumer lifestyles, generational change, digital fluency, and an emphasis on convenience, speed, and customization. On the other axis is the rise and redefinition of private brands—once viewed as budget alternatives—now rapidly becoming symbols of quality, innovation, and retailer differentiation. This whitepaper, informed by consumer surveys, digital shop-along studies, industry stakeholder interviews, and advanced analytics from NielsenIQ, Cornell University students, FMI-The Food Industry Association and Think Blue, examines the profound implications of this shift.

Product Details:

Product ID: 2132085
Publication Year: 2026
Pages, Size, or Length: 16