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Master Retail Media Series (On-Demand Course)
Format:
Digital
FMI Members & NonMembers - $0.00
Description:
Welcome to Master Retail Media
Master Retail Media is a joint initiative from FMI and Inmar Intelligence that helps retailers and brands use data to build connected, accountable retail media programs.
The learning series is organized into six stages, based on the companion white papers. Each stage is a short, focused module on a core part of retail media: data, offsite, onsite, social, in store, and enterprise growth strategy.
Modules are self-paced and interactive. Learners move through short lessons, quick checks, and simple activities that apply concepts to their own organization and link decisions to real retail outcomes.
How to Use This Course
You can choose your own path.
- Learners can start with the topic most relevant to their role or experience.
- Modules do not have to be completed in order, although many teams will start with Stage 1: The Power of Retail Data.
- HR and training leaders can assign specific modules to different teams or build a full curriculum that covers all six.
Learners who complete all six modules and a short survey are eligible to claim a certificate of completion at the end of the course.
Module Overviews and Audience Guidance
Stage 1: The Power of Retail Data
What it covers: Why retail media starts with data quality, accuracy, and integration.
Recommended for: Anyone new to retail media, data and analytics teams, senior leaders setting RMN strategy.
Stage 2: Mastering Offsite Retail Media
What it covers: How to activate first-party audiences off-site and measure incrementality.
Recommended for: Media and marketing teams, RMN sales, agencies, brand partners planning offsite.
Stage 3: Mastering Onsite Retail Media
What it covers: How onsite search and display support the digital shelf and drive conversion.
Recommended for: E-commerce and digital teams, RMN product owners, merchants, and brand teams focused on conversion.
Stage 4: Mastering Social Retail Media
What it covers: How social, creators, and UGC fit into a retail media plan and prove retail impact.
Recommended for: Social and brand marketers, RMN teams extending into social, agencies working with creators.
Stage 5: Mastering In-Store Retail Media
What it covers: How to use in-store formats as media while protecting the shopper experience.
Recommended for: Store operations, merchandising, shopper marketing, RMN leads, brands investing in store media.
Stage 6: Retail Media as a Strategic Growth Platform
What it covers: How to align teams, data, and channels so retail media supports enterprise growth.
Recommended for: Senior leaders, RMN executives, strategy, finance, and cross-functional planning teams.
Product Details:
| Product ID: | 2132073 |
|---|---|
| Publication Year: | 2025 |
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