The K-Shaped Economy and the Food Industry Tuesday, February 17, 2026 (3pm - 4pm US/Eastern) Virtual

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There has been much discussion in the media and among economists about the K-shaped economy. This session will shed light on the concept of the K-shaped economic recovery, a phenomenon where different segments of the economy recover at uneven rates following a downturn. Focusing on the grocery industry, the presentation will illustrate how high-income consumers have shifted towards premium, organic, and specialty products, driving growth in upscale grocery formats, among other retail channels. In contrast, lower-income households have faced greater financial stress, leading to increased demand for discount retailers, value brands, products with enhanced functionality and private brand. These divergent consumer trends have forced grocery businesses to rethink product assortments, pricing strategies, and investments in technology.