Healthy According to Me

Thursday, October 23, 2025 (2pm - 3pm US/Eastern)
Virtual


The registration period for this meeting has ended.



Join us to hear our latest findings from Healthy According to Me: What is Healthy in the Minds of Shoppers. This research, conducted jointly by FMI and SPINS, dives into the shopper mindset of healthy eating. Shoppers’ approach and perceptions of healthy don’t always align with prevailing nutrition advice. This webinar will examine how shoppers think of healthful products and what their actual sales behavior show.

Key Takeaways:
• Understand how consumers define healthy
• Discover the reasons why shoppers strive to eat healthy
• Learn the realities of how consumers shop, compared to their healthy aspirations