Gateway to Total Store Growth: Unlocking Incremental Growth with Your Food and Nonfood Strategies

Friday, September 20, 2024
1:00 pm ET / 12:00 pm CT / 11:00 am MT/ 10:00 am PT

 

Description:  

Join us for an interactive digital seminar on the evolving role of nonfoods in the modern grocery landscape. Discover how key gateway categories in nonfoods drive sales and learn strategies to optimize offerings for a better shopping experience and increased profitability.

Key Takeaways:

  • Understand the growing impact of nonfoods in grocery sales.
  • Identify and refine key gateway categories in the nonfoods aisle.
  • Learn strategies to enhance profitability through optimized nonfoods offerings.

Speakers: 

Lori Merz

Shopper Insights Manager, The Clorox Company

Lori Merz 

Daniel Joyner

Consultant, Complete Consumer, Circana

Daniel Joyner

Scott Hanbury

Analytics Team Leader-Grocery, The Clorox Company

Steve Markenson

Tom Duffy

Senior Advisor, Nonfoods Community Development, FMI - The Food Industry Association

Tom Duffy

      

FMI Digital Seminars

 

Gateway to Total Store Growth: Unlocking Incremental Growth with Your Food and Nonfood Strategies

Virtual

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