Gateway to Total Store Growth: Unlocking Incremental Growth with Your Food and Nonfood Strategies

Friday, September 20, 2024
1:00 pm ET / 12:00 pm CT / 11:00 am MT/ 10:00 am PT

 

Description:  

Join us for an interactive digital seminar on the evolving role of nonfoods in the modern grocery landscape. Discover how key gateway categories in nonfoods drive sales and learn strategies to optimize offerings for a better shopping experience and increased profitability.

Key Takeaways:

  • Understand the growing impact of nonfoods in grocery sales.
  • Identify and refine key gateway categories in the nonfoods aisle.
  • Learn strategies to enhance profitability through optimized nonfoods offerings.

Speakers: 

Lori Merz

Shopper Insights Manager, The Clorox Company

Lori Merz 

Daniel Joyner

Consultant, Complete Consumer, Circana

Daniel Joyner

Scott Hanbury

Analytics Team Leader-Grocery, The Clorox Company

Steve Markenson

Tom Duffy

Senior Advisor, Nonfoods Community Development, FMI - The Food Industry Association

Tom Duffy

      

FMI Digital Seminars

 

Gateway to Total Store Growth: Unlocking Incremental Growth with Your Food and Nonfood Strategies

Virtual

Debugging Info
pagedictsize=0
sqltime = 0.152 s
cpu time = 0.150 s
real time = 0.340 s
memory increase = 18860 kB
fields =
templates =
/data/fmiam/current/generic/themes/shared/vue-apps/maxx-theme/dist/.vite/manifest.json
/data/fmiam/current/generic/themes/www/mako/meetings/microsite_footer.html
/data/fmiam/current/generic/themes/www/mako/meetings/microsite_header_pixel
/data/fmiam/current/generic/themes/www/mako/meetings/microsite_header_responsive.html
/data/fmiam/current/generic/themes/www/mako/meetings/microsite_index_responsive.html
dg = [] | []
extra debug info =
queries = 38 queries

Total TimeCountAvg TimeQuery
0.0731 call
0 rows		0.073 SELECT DISTINCT hex(`Website`.`WebsiteId`) AS `WebsiteId`, `Website`.`description`, `Website`.`address` FROM (Meeting, Website) WHERE `Website`.`MeetingId`=`Meeting`.`MeetingId` AND `Meeting`.`MeetingId`=0x9EB6B200000001
0.0221 call
1 row		0.022 SELECT DISTINCT hex(`MicrositeTabComponent`.`MicrositeTabComponentId`) AS `MicrositeTabComponentId`, `MicrositeTabComponent`.`type`, `MicrositeTabComponent`.`text`, `MicrositeTabComponent`.`orderindex` FROM (MicrositeTab, MicrositeTabComponent) WHERE `MicrositeTabComponent`.`MicrositeTabId`=`MicrositeTab`.`MicrositeTabId` AND `MicrositeTab`.`MicrositeTabId`=0x9EB6B200000005 ORDER BY `MicrositeTabComponent`.`orderindex`
0.0141 call
6 rows		0.014 SELECT DISTINCT hex(`MicrositeTab`.`MicrositeTabId`) AS `MicrositeTabId`, `MicrositeTab`.`title`, `MicrositeTab`.`orderindex`, `MicrositeTab`.`enabled`, `MicrositeTab`.`isInSite` FROM (Meeting, MicrositeTab) WHERE `MicrositeTab`.`MeetingId`=`Meeting`.`MeetingId` AND `Meeting`.`MeetingId`=0x9EB6B200000001
0.0131 call
1 row		0.013 SELECT DISTINCT hex(`Meeting`.`MeetingId`) AS `MeetingId`, `Meeting`.`name`, `Meeting`.`hostName`, `Meeting`.`description`, `Meeting`.`audienceDescription`, `Meeting`.`cosponsors`, `Meeting`.`includes`, `Meeting`.`attire`, `Meeting`.`cancellationPolicy`, `Meeting`.`thankYouText`, `Meeting`.`registrationStarts`, `Meeting`.`registrationEnds`, `Meeting`.`earlybirdCutoff`, `Meeting`.`onlineRegistrationsEnabled`, `Meeting`.`selectSessionsOnRegForm`, `Meeting`.`accountingCode`, `Meeting`.`maximumNumAttendees`, `Meeting`.`type`, `Meeting`.`showPublicSessionSearch`, `Meeting`.`allowSpouseReg`, `Meeting`.`continuingEdUnits`, `Meeting`.`mediaAllowed`, `Meeting`.`travelInfo`, `Meeting`.`hotelBlurb`, `Meeting`.`dateClosed`, `Meeting`.`showFeesOnPublicView`, `Meeting`.`eventId`, `Meeting`.`showPublicSchedule`, `Meeting`.`calendarLinkType`, `Meeting`.`calendarBlurb`, `Meeting`.`retainedEarningsAcctCode`, `Meeting`.`enableHousing`, `Meeting`.`staffNotificationEmail`, `Meeting`.`paymentInstructions`, `Meeting`.`staffCancellationEmail`, `Meeting`.`lowRoomTrigger`, `Meeting`.`continuingEdNumber`, `Meeting`.`enableRSVP`, `Meeting`.`micrositePath`, `Meeting`.`bgcolor`, `Meeting`.`accentColor`, `Meeting`.`tabTitleColor`, `Meeting`.`bodyTextColor`, `Meeting`.`linkTextColor`, `Meeting`.`rightNavTextColor`, `Meeting`.`fontTitleSize`, `Meeting`.`fontBodySize`, `Meeting`.`fontName`, `Meeting`.`navbarColor`, `Meeting`.`sidebarColor`, `Meeting`.`highlightedTabTextColor`, `Meeting`.`headlineColor`, `Meeting`.`highlightedTabColor`, `Meeting`.`inSiteAccentColor`, `Meeting`.`inSiteBodyTextColor`, `Meeting`.`inSiteHeadlineColor`, `Meeting`.`inSiteHighlightedTabColor`, `Meeting`.`inSiteHighlightedTabTextColor`, `Meeting`.`inSiteLinkTextColor`, `Meeting`.`inSiteNavbarColor`, `Meeting`.`inSiteRightNavTextColor`, `Meeting`.`inSiteSidebarColor`, `Meeting`.`inSiteTabTitleColor`, `Meeting`.`inSiteFontBodySize`, `Meeting`.`inSiteFontName`, `Meeting`.`inSiteFontTitleSize`, `Meeting`.`useBadges`, `Meeting`.`staffNotificationRevisitedEmail`, `Meeting`.`anticipatedRegistrations`, `Meeting`.`_budgetedRevenue`, `Meeting`.`groupRegistrationOn`, `Meeting`.`allowPlaceholders`, `Meeting`.`feesPageTopText`, `Meeting`.`badgesPageTopText`, `Meeting`.`questionsPageTopText`, `Meeting`.`eventsPageTopText`, `Meeting`.`reviewPageTopText`, `Meeting`.`paymentPageTopText`, `Meeting`.`micrositeTemplate`, `Meeting`.`inSiteTemplate`, `Meeting`.`isWebinar`, `Meeting`.`housingPageTopText`, `Meeting`.`attendeesPageTopText`, `Meeting`.`shortCalDescription`, `Meeting`.`allowAddToCalendar`, `Meeting`.`campaignCode`, `Meeting`.`recordOrigin`, `Meeting`.`additionalFeesPageTopText`, `Meeting`.`apptScheduler`, `Meeting`.`hasReferrals`, `Meeting`.`referralText`, `Meeting`.`wwwRegistrationsEditAlwaysApprove`, `Meeting`.`thankYouFullyPaidText`, `Meeting`.`venue`, `Meeting`.`sendToLMS`, `Meeting`.`showSponsorLogos`, `Meeting`.`confSponsorText`, `Meeting`.`isArchived`, `Meeting`.`hideIntranetSummary` FROM (Meeting) WHERE `Meeting`.`micrositePath`='GatewaytoTotalStoreGrowth'
0.0051 call
1 row		0.005 SELECT DISTINCT hex(`FeeDateRange`.`FeeDateRangeId`) AS `FeeDateRangeId`, `FeeDateRange`.`name`, `FeeDateRange`.`startDate`, `FeeDateRange`.`endDate` FROM (Meeting, FeeDateRange) WHERE `FeeDateRange`.`MeetingId`=`Meeting`.`MeetingId` AND `Meeting`.`MeetingId`=0x9EB6B200000001
0.0041 call
1 row		0.004 SELECT DISTINCT hex(`ClientSetting`.`ClientSettingId`) AS `ClientSettingId`, `ClientSetting`.`name`, `ClientSetting`.`value`, `ClientSetting`.`parentClass`, hex(`ClientSetting`.`parentId`) AS `parentId` FROM (ClientSetting) WHERE ((`ClientSetting`.`name`='personalProfile_editPhoto' AND `ClientSetting`.`parentClass` is null) AND `ClientSetting`.`parentId` is null)
0.0041 call
0 rows		0.004 COMMIT
0.0032 calls
1 row		0.002 SELECT COUNT(DISTINCT `Registration`.`RegistrationId`) AS count FROM (Invoice, Registration) WHERE ((((((`Registration`.`InvoiceId`=`Invoice`.`InvoiceId` AND IFNULL(`Invoice`.`_SABalance`, 0)>0) AND `Registration`.`MeetingId`=0x9EB6B200000001) AND (`Registration`.`dateCancelled` is null OR `Registration`.`dateCancelled`>'2026-03-29 12:16:11')) AND `Registration`.`dateRejected` is null) AND `Registration`.`dateSubmitted` is not null) AND `Registration`.`MeetingId`=0x9EB6B200000001)
0.0026 calls
1 row		0.000 SELECT version from databasemap;
0.0011 call
1 row		0.001 SELECT COUNT(DISTINCT `Registration`.`RegistrationId`) AS count FROM (Invoice, Registration) WHERE ((((((`Registration`.`InvoiceId`=`Invoice`.`InvoiceId` AND IFNULL(`Invoice`.`_SABalance`, 0)<=0) AND `Registration`.`MeetingId`=0x9EB6B200000001) AND (`Registration`.`dateCancelled` is null OR `Registration`.`dateCancelled`>'2026-03-29 12:16:11')) AND `Registration`.`dateRejected` is null) AND `Registration`.`dateSubmitted` is not null) AND `Registration`.`MeetingId`=0x9EB6B200000001)
0.0015 calls
2 rows		0.000 SELECT * FROM YesNo ORDER BY orderindex, id
0.0011 call
0 rows		0.001 SELECT DISTINCT hex(`MyMeeting`.`MyMeetingId`) AS `MyMeetingId`, `MyMeeting`.`published`, `MyMeeting`.`description`, `MyMeeting`.`mxxCreated`, hex(`MyMeeting`.`mxxCreatedBy`) AS `mxxCreatedBy`, `MyMeeting`.`mxxUpdated`, hex(`MyMeeting`.`mxxUpdatedBy`) AS `mxxUpdatedBy`, `MyMeeting`.`rule`, `MyMeeting`.`introText`, `MyMeeting`.`embedCode` FROM (MyMeeting, Meeting) WHERE `MyMeeting`.`MeetingId`=`Meeting`.`MeetingId` AND `Meeting`.`MeetingId`=0x9EB6B200000001
0.0011 call
2 rows		0.001 SELECT DISTINCT hex(`Fee`.`FeeId`) AS `FeeId`, `Fee`.`expirationDate`, `Fee`.`amount`, hex(`Fee`.`itemId`) AS `itemId`, `Fee`.`name`, `Fee`.`description`, `Fee`.`minGroupSize`, `Fee`.`isEarlyDiscount`, `Fee`.`membersOnly`, `Fee`.`guestsOnly`, `Fee`.`availableToGuests`, `Fee`.`accountingCode`, `Fee`.`availableToSpouses`, `Fee`.`feeCode`, `Fee`.`published`, `Fee`.`rateCategory`, `Fee`.`showOnWWW`, `Fee`.`showMembershipTypesAsMembersOnWWW`, `Fee`.`membershipTypesLabelForWWW`, `Fee`.`groupSizeRule`, `Fee`.`specialDealType`, `Fee`.`recordOrigin`, `Fee`.`confirmationText` FROM (Meeting, Fee) WHERE `Fee`.`itemId`=`Meeting`.`MeetingId` AND `Meeting`.`MeetingId`=0x9EB6B200000001
0.0011 call
1 row		0.001 SELECT DISTINCT hex(`Address`.`AddressId`) AS `AddressId`, `Address`.`line1`, `Address`.`line2`, `Address`.`city`, `Address`.`CountryId`, `Address`.`AddressTypeId`, `Address`.`StateProvinceId`, `Address`.`province`, `Address`.`zip`, `Address`.`isPrimary`, `Address`.`name`, `Address`.`mainPhone`, `Address`.`fax`, `Address`.`tollFree`, `Address`.`zip5`, `Address`.`isZipVerified`, `Address`.`congressionalDistrict`, `Address`.`latitude`, `Address`.`longitude`, `Address`.`jsonResult`, `Address`.`countyFips`, `Address`.`countyName`, `Address`.`stateFips`, `Address`.`dateVerified` FROM (Address, Meeting) WHERE `Meeting`.`MeetingId`=0x9EB6B200000001 AND `Meeting`.`locationAddressId`=`Address`.`AddressId` ORDER BY `Address`.`zip`
0.0011 call
1 row		0.001 SELECT DISTINCT `CalendarItem`.`type`, `CalendarItem`.`startDate`, `CalendarItem`.`endDate`, `CalendarItem`.`location`, hex(`CalendarItem`.`CalendarItemId`) AS `CalendarItemId`, `CalendarItem`.`name`, `CalendarItem`.`status`, `CalendarItem`.`contactName`, `CalendarItem`.`contactPhone`, `CalendarItem`.`contactEmail`, `CalendarItem`.`description`, `CalendarItem`.`URL`, `CalendarItem`.`URLDescription`, `CalendarItem`.`handOut`, `CalendarItem`.`handOutDescription`, `CalendarItem`.`minutesUpload`, `CalendarItem`.`minutes`, `CalendarItem`.`phone`, `CalendarItem`.`fax`, `CalendarItem`.`line1`, `CalendarItem`.`line2`, `CalendarItem`.`city`, `CalendarItem`.`province`, `CalendarItem`.`zip`, `CalendarItem`.`state`, `CalendarItem`.`country`, `CalendarItem`.`attendeeNames` FROM (CalendarItem, Meeting) WHERE `CalendarItem`.`MeetingId`=`Meeting`.`MeetingId` AND `Meeting`.`MeetingId`=0x9EB6B200000001 ORDER BY `CalendarItem`.`startDate`
0.0011 call
1 row		0.001 SELECT DISTINCT hex(`Timezone`.`TimezoneId`) AS `TimezoneId`, `Timezone`.`description`, `Timezone`.`tzname`, hex(`Timezone`.`orderindex`) AS `orderindex` FROM (CalendarItem, Timezone) WHERE `CalendarItem`.`CalendarItemId`=0x9EB6B200000013 AND `CalendarItem`.`TimezoneId`=`Timezone`.`TimezoneId` ORDER BY `Timezone`.`orderindex`
0.0011 call
173 rows		0.001 SELECT * FROM webselect
0.0011 call
0 rows		0.001 SELECT DISTINCT hex(`Branch`.`BranchId`) AS `BranchId`, `Branch`.`name`, `Branch`.`isMain`, `Branch`.`mainPhone`, `Branch`.`secondaryPhone`, `Branch`.`tollFree`, `Branch`.`fax` FROM (Address, Branch) WHERE `Address`.`AddressId`=0x9EB6B200000004 AND `Address`.`BranchId`=`Branch`.`BranchId` ORDER BY `Branch`.`isMain`, `Branch`.`name`
0.0011 call
0 rows		0.001 SELECT DISTINCT hex(`Individual`.`IndividualId`) AS `IndividualId`, `Individual`.`EthnicityId`, `Individual`.`firstName`, `Individual`.`lastName`, `Individual`.`prefix`, `Individual`.`suffix`, `Individual`.`title`, `Individual`.`mxxUpdatedBy`, `Individual`.`enteredBy`, `Individual`.`gender`, `Individual`.`SalaryId`, `Individual`.`ssn`, `Individual`.`middleInitial`, `Individual`.`email`, `Individual`.`alternateEmail`, `Individual`.`emailFromThirdPartyId`, `Individual`.`mxxUpdated`, `Individual`.`fax`, `Individual`.`homePhone`, `Individual`.`workPhone`, `Individual`.`secondaryPhone`, `Individual`.`mobilePhone`, `Individual`.`pager`, `Individual`.`IndividualTypeId`, `Individual`.`paidDues`, hex(`Individual`.`VotingId`) AS `VotingId`, `Individual`.`aliases`, `Individual`.`personalStatus`, `Individual`.`salutation`, `Individual`.`homeFax`, `Individual`.`visionsId`, `Individual`.`emailSent`, `Individual`.`personalBackground`, `Individual`.`isTrainer`, `Individual`.`dontEmail`, `Individual`.`preferredMethodOfComm`, `Individual`.`mxxCreated`, `Individual`.`jobLevel`, `Individual`.`publishInDirectory`, `Individual`.`individualNum`, `Individual`.`birthDay`, `Individual`.`ageGroup`, `Individual`.`degreeLevel`, `Individual`.`maritalStatus`, `Individual`.`designations`, `Individual`.`yearJoined`, `Individual`.`otherJobFunction`, `Individual`.`numberOfChildren`, `Individual`.`namesOfChildren`, `Individual`.`groupAffiliations`, `Individual`.`schoolAttended`, `Individual`.`SACompanyName`, `Individual`.`preferredEmailType`, `Individual`.`recordOrigin`, `Individual`.`source`, `Individual`.`sourceOther`, `Individual`.`dontSnailmail`, `Individual`.`prospectStatus`, `Individual`.`canSpamSet`, hex(`Individual`.`mxxCreatedBy`) AS `mxxCreatedBy`, `Individual`.`criticalNotes`, `Individual`.`originalemail`, `Individual`.`congresspersonFor`, `Individual`.`congressParty`, `Individual`.`staffLevel`, `Individual`.`mailChimpMergeCache`, `Individual`.`createdOnWWW`, `Individual`.`lastCheckedNotifications`, `Individual`.`doNotEmailFromSharpspring`, `Individual`.`SAIsBoard`, `Individual`.`delinquentSince`, `Individual`.`isMergeProtected` FROM (Individual, Address) WHERE `Address`.`AddressId`=0x9EB6B200000004 AND `Address`.`IndividualId`=`Individual`.`IndividualId` ORDER BY `Individual`.`lastName`, `Individual`.`firstName`, `Individual`.`middleInitial`
0.0011 call
2 rows		0.001 SELECT * FROM MaleOrFemale ORDER BY orderindex, id
0.0011 call
2 rows		0.001 SELECT * FROM EmailType ORDER BY orderindex, id
0.0011 call
3 rows		0.001 SELECT * FROM JobLevel ORDER BY orderindex, id
0.0001 call
1 row		0.000 SELECT DISTINCT hex(`File`.`FileId`) AS `FileId`, `File`.`filename`, `File`.`description`, `File`.`caption`, `File`.`altTag`, hex(`File`.`parentId`) AS `parentId` FROM (Meeting, File) WHERE `Meeting`.`bannerFileId`=`File`.`FileId` AND `Meeting`.`MeetingId`=0x9EB6B200000001
0.0001 call
0 rows		0.000 INSERT INTO `PageRequest` SET `mxxCreated`='2026-03-29 12:16:11',`mxxCreatedBy`=NULL, `PageRequestId`=0x107EA4A00000000, `path`='forms/meeting/Microsite/GatewaytoTotalStoreGrowth', `formName`='Microsite', `site`='www', `clientAcronym`='FMI', `pid`='1785445', `requestNum`='1', `pageDictSize`=NULL, `objectId`=NULL, `templateMethod`=NULL, `growth`=NULL, `server`='www.fmiam.maxx.matrixdev.net', `dbThreadId`='405283', `startTime`='2026-03-29 12:16:11', `sessionId`=0xCA353703584BC02, `userId`=0x0, `userName`='public', `result`=NULL, `sqltime`=NULL, `timeTaken`=NULL, `dictSize`=NULL, `fields`='{}', `clientIPAddr`='216.73.216.158'
0.0001 call
10 rows		0.000 SELECT * FROM MemberCommunicationType ORDER BY orderindex, id
0.0001 call
2 rows		0.000 SELECT * FROM StaffLevel ORDER BY orderindex, id
0.0001 call
1 row		0.000 SELECT * FROM uuid FOR UPDATE
0.0001 call
0 rows		0.000 START TRANSACTION