Consumers Face the Reality of COVID-19:
Observations and Implications
for CPG and Retail
Tuesday, March 31, 2020
(2:00 pm EST / 1:00 pm CST / 12:00 PM MST/ 11:00 AM PST)
Register Below – Watch Live or watch ON-DEMAND later
Click to Register
Webinar Description:
The modern world has never experienced what is happening in the wake of the COVID-19 pandemic. As the virus and its impact—on consumers, businesses and markets—continues to accelerate, health concerns rise along with greater economic uncertainty.
As a result, consumers are altering their CPG product preferences and overall shopping behavior. This includes:
- purchase decisions
- dealing with out-of-stocks
- reduced brick-and-mortar store trips, and
- relying more heavily on click and collect.
Webinar Objectives:
During this webinar, IRI and FMI will share insights on the latest consumer sentiment, which categories are experiencing explosive growth and what’s expected to slow down—plus what all of this means for the industry. In addition to providing a real-time look at what’s occurring across grocery retail, IRI and FMI will share ideas on how CPG manufacturers and retailers can best support consumers as they face unprecedented challenges.
Speakers:
Rick Stein
Vice President, Fresh Foods
FMI
Joann Driggs
Vice President, Thought Leadership
IRI
More Information:
FMI Coronavirus Resources