.png)
The E-commerce Imperative: Readying Your Retail OrganizationThursday, February 16, 2017 (12pm - 1pm US/Eastern)FMI Webinar |
THE E-COMMERCE IMPERATIVE: Readying Your Retail Organization
Click here to Register!
With the help of increasingly sophisticated technology, e-commerce retail is evolving to meet consumer demand faster and with more ferocity than any other channel we’ve seen. Which is why it’s not surprising that e-commerce will arguably be the biggest investment successful brick-and-mortar retailers make over the next several years. What is surprising is that there is little understanding of how to translate investments into a winning strategy. From assortment to technology, training to operations; grocery retailers aren’t immune to the pervasive need to get e-commerce right. Over 40% of shoppers surveyed that don’t purchase groceries online now say they will in the near future. Is your business ready to meet shoppers in the emerging omnichannel food environment? To help you heed the call for a more e-commerce-ready organization, Nielsen and FMI have embarked on a multi-year study uncovering what it takes for brick-and-mortar grocery retailers to compete in the online marketplace.
Join us as we reveal the initial findings of over six months of primary research and analysis, including:
- The future dollar opportunity for online grocery retail - which may shock you
- How much grocery shopping has the potential to shift to e-commerce and what to do when it does
- The table stakes online food shoppers expect from retailers and where you can up the ante once you perfect them
- The critical e-commerce strategy, tactics and enablers that will guide future investments
- How manufacturers, retailers and third parties will collaborate to drive loyalty with online food shoppers
Speakers
Linda Corn
Vice President, Retail Consulting Analytics
Nielsen
Patrick Walsh
Chief Business Development Officer
Food Marketing Institute
Related Web Pages and Sites:
www.fmi.org/digitalshopper
Industry Topics address your specific area of expertise with resources, reports, events and more.
Our Research covers consumer behavior and retail operation benchmarks so you can make informed business decisions.
Events and Education including online and in-person help you advance your food retail career.
Food Safety training, resources and guidance that help you create a company food safety culture.
Government Affairs work — federal and state — on the latest food industry policy, regulatory and legislative issues.
Get Involved. From industry awards to newsletters and committees, these resources help you take advantage of your membership.
Best practices, guidance documents, infographics, signage and more for the food industry on the COVID-19 pandemic.
© FMI All rights reserved.
251 18th Street S, Suite 1200, Arlington, VA 22202 | phone: 202-452-8444 | fax: 202-429-4519
Website design by Matrix Group International, Inc. ®
